Volkswagen Cuts Lease Prices: 2024 ID.4 Model Arrives With Irresistible Lease Deal

Volkswagen has dramatically reduced the cost of entering the electric vehicle (EV) market for potential buyers with an unprecedented lease offer on its 2024 ID.4 electric SUV.

In detail, Volkswagen’s ID.4 Standard trim now only costs $149 per month with $999 down for a 24-month term, making it the most affordable EV lease available this January. This aggressive pricing strategy represents a significant shift in the EV marketplace. When factoring in the down payment, the average monthly cost comes to around $184 plus tax and license fees.

For buyers interested in purchasing rather than leasing, Volkswagen has introduced equally compelling incentives. The company is offering a $10,500 Retail Customer Bonus Cash reduction, bringing the ID.4 Standard’s effective price down to $30,660 from its original MSRP of $41,160. Additionally, Volkswagen has expanded its 0% APR financing program for 72 months to cover all ID.4 trim levels, a significant improvement from previous offerings that limited this rate to base models.

The entry-level ID.4 Standard delivers practical performance metrics that should satisfy most drivers’ needs. Equipped with a 62kWh battery and rear-wheel drive configuration, it offers 206 miles of range and can accelerate from 0 to 60 mph in 7.3 seconds. For those seeking more capability, Volkswagen offers several upgraded versions, including the ID.4 Pro RWD with 291 miles of range and the high-performance Pro S AWD, which can reach 60 mph in just 4.6 seconds.

This pricing initiative comes at a crucial time, as the ID.4 lost its eligibility for the $7,500 federal tax credit on January 1st, 2025. Volkswagen appears to be compensating for this loss through increased manufacturer incentives, with lease cash discounts rising by an average of 53% across different trim levels. The ID.4 Pro with rear-wheel drive (RWD) sees the largest increase, with lease cash jumping from $7,500 to $13,350, a 78% improvement.

Similar aggressive pricing strategies have created a surge in demand in the past. When Toyota offered comparable lease terms on its bZ4X electric SUV last April, inventories were depleted within weeks, leading to increased dealer markups as demand outpaced supply. Potential ID.4 customers may want to act quickly to secure these promotional rates before a similar scenario unfolds.

As a result, this pricing strategy positions the ID.4 as not just one of the most affordable EVs to lease, but one of the best overall lease values in the entire automotive market, including conventional gasoline-powered vehicles.

Read More: Volkswagen EVs To Plug Into Tesla’s Supercharger Network By 2025

Whether these unprecedented incentives represent a temporary promotional effort or signal a broader shift in EV pricing remains to be seen, but they undoubtedly make the transition to electric mobility more accessible to mainstream consumers.

If you are looking for Volkswagen models, we can help you get started. Click Here to find the best deals near you. Want to learn more about EV? Thinking of buying an EV? Head over to EV.com and discover more.

EV.com is the world’s 1st Electric Vehicle (EV) marketplace that aims to promote zero-emission mobility by providing a platform for consumers to learn about, compare, and purchase EVs.